Date: Wednesday, January 20, 2010.
Time: 7:00pm
Address: 4608 Cactus Lane, Austin, TX 78745
Slideshow redux. We’ll finish up December’s influential images.
Guest Speaker: Jim Collins, CEO of Pictage
Kick off your New Year with a inspiring presentation from Pictage’s CEO Jim Collins.
Jim will be speaking from the perspective of someone who has a detailed view into the lives and businesses of more than 8000 photographers. He’s not just some business guy. He’s a photographer himself and a huge fan of what photographers can do. His whole existence is wrapped up in helping photographers succeed. Jim has conversations with photographers every day on not just about ways they can work with Pictage, but about ways they can find greater success.
Jim has a philosophy that there are two reasons photographers fail. Lack of talent – which really translates into a lack of willingness to work on their craft. And lack of business discipline. The business side scares people. They rationalize. The believe they’re losing business because of falling competitive pricing or changes in client preferences. They figure out ways to justify bad habits rather than simply attacking the habits. They retire into what is safe. Mostly, it is fear that causes this and for artists this fear is natural. However, figuring out ways to conquer those fears and pointing out some specific habits and actions that can dramatically change their effectiveness is the meat of this.
Jim is presenting to you to simply inspire – to try to help fill your sail a little as you head out into the world.
This is the BEST time of year to do this because your schedule is open. You can focus on changing the things you need to change.
In the end – photographers who are successful are photographers whose clients don’t seek a photographer. Your clients seek YOU. They don’t say, “I hired my photographer. They say, “I got (YOUR NAME)!” When that is the case you don’t care about the competition. You focus on what you do best and you go and do it. There are photographers in every market who have reached that dynamic and they’re not all in the same price range. We’re going to talk about the common traits that got you to where you are and about the simple steps you can mimic that should help you along the way.
Come with the mind set to be inspired and to set sail in 2010!
